Content Promotion Strategies

Cost-Effective Content Promotion Strategies for 2022

Don’t know how to generate more traffic for your blog without spending a lot of money? Check out these content promotion strategies.

There are lots of ways to promote content online without spending a fortune. In fact, there are even free methods that can get you started.

Learn how to promote your content without spending much money on it.

Use These 8 Cheap or Free Content Promotion Strategies For Increased Traffic in 2022

1. Create Content that People Care About

People don’t just want to consume your content; they want to engage with it. If you create content that people find interesting or useful, they’ll be much more likely to share it with others. A great piece of content will definitely reduce your content promotion efforts by half.

The best way to create content that people care about is to write something that solves a problem for them. If you want to be successful at content marketing, then you need to focus on solving real problems for your audience.

The first step is to ask yourself what problem you want to solve for your target market. Then, think about who has the same problem and why they would be interested in your product or service. Next, write down all the things you know about them, and then use those facts to come up with ideas for blog posts, visual content, etc.

It is generally more effective to use long-form content in content marketing strategies than short-form content. Devise a strategy that includes long-form content like an ebook, white paper, guide, etc.

2. Search Engine Optimization

Organic traffic has the potential to grow businesses’ visibility on search engines such as Google and Bing. Search Engine Optimization is the process of improving the volume and quality of traffic to a website from search engines via natural and unpaid search results.

Creating optimized, informative content is vital for the success of SEO campaigns. The better you optimize your content, the higher your chances of ranking on search engines and more traffic to your article.

There are many AI content optimization software available today to create high-quality content without human intervention. These programs analyze the text and help produce a unique piece of content upon analyzing the top SERP results. 

3. Link Building

Link building is the process of getting external links to your site. These links are often referred to as backlinks. Backlinks are a signal to Google that your site may be relevant for certain keywords.

Use blogger outreach tools to contact bloggers in related industries and ask them to mention or link to your website. You can also look for guest blogging opportunities. Focus on relevant topics and sites when writing guest posts.

Avoid common mistakes that people make when linking to websites.

1. They try to build too many links too fast which gets them penalized by Google. Instead, focus on building links to authority websites.

2. They buy cheap links that won’t help them rank well. Spend money only on quality links.

3. They use spammy tactics to promote their websites. Don’t rely on black hat SEO techniques.

4. They build links on websites that are non-relevant to their niche. For example, if you run an eCommerce store selling electronics, don’t build links on blogs about fashion.

4. Social Media Marketing

Social media marketing is the practice of using social networks like Facebook, Twitter, LinkedIn, Instagram, YouTube, etc. to promote products or services.

The goal of social media marketing is to increase brand awareness, cultivate relationships, and drive traffic to websites or mobile apps. The more people who see your content, the greater chance you have of driving traffic back to your site.

These tips will help you promote your content effectively on social media.

– Optimize your social media profile and make sure to place a link in your bio. This lets visitors know what your page or business is all about.

– Use hashtags when posting relevant content. This lets users find your post when they search for topics relevant to your business.

– Use all the social media channels available to you. Make sure to respond to comments and questions posted by followers. This gives them an opportunity to ask follow-up questions and interact with you directly.

– Don’t forget to include links to your website and other relevant pages within social posts. This helps readers to easily navigate to different pages on your site.

– Promote other people’s content. When someone shares something valuable, let them know you appreciate it. You can thank them by giving them a shoutout or saying “thank you” in your post.

– Post regularly. By posting regular updates about new products or services, you will be able to keep your audience informed. Try to keep them engaged so that they come back. 

5. Influencer Relationships

Influencer marketing is a great way to get your brand out into the world. Influencers have built their following through quality content creation and sharing. They are a great place to start if you want to build your audience.

Industry influencer content is more trusted by 87% of B2B buyers, according to DemandGen.

However, building relationships with influencers requires patience and persistence. Influencers usually don’t respond to cold emails. You need to be persistent and follow up after sending them a message. Also, influencers may ask for compensation. Consequently, you should always negotiate a fair price before starting any project.

6. Social Ads

One of the fastest methods for promoting content is by running paid ads on social platforms. Social ads are advertisements that appear on Facebook, Twitter, Instagram, etc. They are highly targeted and very effective.

Social advertising is one way to promote your content and gain immediate visibility and traffic. Although paid advertising costs money, it can cause a sudden surge in blog traffic. Additionally, you can make a great content piece viral overnight with social ads.

 To increase engagement, use images and videos that are related to your business. Include a call-to-action button nearby to encourage clicks.

7. Content Syndication

Syndication is when one website publishes another website’s content. Content syndication is the distribution of content over multiple channels in order to reach a wider audience. This allows readers to access your original content from multiple sources.

Content syndication, however, has been one of the underrated content promotion tactics. There is no reason why you cannot use this method to create a buzz around your valuable content.

For example, if you write a blog post on how to increase productivity, then you could easily share it on Medium as well. This would allow you to generate two audiences: those that read your article on Medium and those that visit your website to learn more.

The best way to do this is through RSS feeds. If you want to syndicate content, you need to create a feed for each site. Then, you need to add those feeds to your blog.  

8. Email Marketing

Email marketing is a type of direct marketing where companies send emails to people who have opted-in to receive them. It is one of the best ways to create awareness about your company and generate leads for your business.

A solid email marketing campaign is also a solid content marketing strategy.  It might be worthwhile for you to create an email newsletter that highlights blog articles in order to generate direct blog traffic.

The key to successful email marketing is to keep your subscribers engaged and interested in what you have to say. This means sending relevant, useful emails at regular intervals.

The target audience segments should also be carefully selected and emailed. Here, email lists can effectively target specific interests.

Sending targeted messages to your subscribers can encourage them to visit your website to read your content.

There are many email marketing tools available online today. Some of these tools are free while others require a monthly subscription fee.


For B2B content marketers, social media channels, email, and websites are the top three organic content distribution channels, according to Content Marketing Institute’s 11th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report.

Content marketing has become increasingly important over the past few years. A variety of effective content promotion strategies are available today to reach a broader audience. Each tactic has its own unique benefits and drawbacks.

It’s important to understand what works best for your business before spending time and resources on any particular method.

If you have more questions or suggestions regarding content promotion strategies, please feel free to add a comment below. We’d love to hear from you!


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