It’s no secret that content marketing is constantly evolving. If you wish to upgrade your content marketing skills, this article is for you!
Taking content marketing courses improves one’s ability to write content, Copywrite, optimize for search engines, and handle email marketing. Online content marketing courses are affordable and offer value. In addition, most offer lifetime access, certifications, and free content upgrades.
Here’s a list of a few hand-picked content marketing courses. Each of these is developed by experts in the field. The following options are available for you to choose from, depending on the purpose of your study:
Content Marketing Certification Course – HubSpot Academy
This is a beginner-level course by HubSpot Academy. This course offers keen knowledge about content marketing, copywriting & content writing. It also educates content marketers on the basics of digital marketing and SEO.
The Content Marketing Certification Course is in a video format. The topics covered in the 12 lessons of the course are as follows:
- The power of storytelling
- Content creation framework
- Planning content strategy
- Generating Content Ideas
- Creating quality blog content
- Rank #1 on Google
- Content repurposing
- Topic clusters and pillar pages
- Video Marketing
- How to promote content
- Measure and analyze content
The topics are very well-explained by subject matter experts. Also, the course talks about Hubspot’s very own content marketing strategy.
The course has many quality offerings and benefits:
- Certification from a trusted company
- Knowledge of target audience analysis.
- Knowledge of video marketing and SEO
- Learning winning SEO strategies and keywords research
The course is in a video format. Each lesson has different videos subject-wise, and there are a total of 54 total videos in the course. The course also offers 11 quizzes. The course is available in English, German, Spanish and French languages.
The duration of the course is 6.12 hours.
A user gets a badge and a certificate after completion of the course. But, to get it, it is necessary to pass the examination conducted at the end of the course.
The course is free of cost and only needs a sign-up from the users.
Semrush Content Marketing Toolkit Course
Semrush is one of the most trusted tools for digital marketing tasks. This course is one of the best content marketing courses online. The course covers content analysis, optimization, and content auditing on different parameters.
The course is of short duration and in video format. The course content includes:
- Content analysis and optimization
- Content research and ideation
- Content distribution
- Search Engine Optimization
- Content performance and management
- Keen knowledge of the content plan, analysis, and auditing of content
- Get to know how to use content marketing for strong SEO
- It mentions actionable tasks to boost SEO performance
The course contains video tutorials. The course has 9 lessons on different topics related to content marketing. It also has a quiz at the end of the course.
The duration of the course is about 3 hours.
A user gets a personalized certificate after clearing the quiz conducted at the end.
The course is free of cost for Semrush users and non-users and subscribers.
Online Marketing Institute’s Content Marketing Certification
This is an in-depth course on content marketing. It guides on building content marketing strategies and content optimization. It also throws light on the branding and consumer analysis of content marketing.
There are 6 parts of the course curriculum as follows:
- Content Marketing Strategy
- Content Marketing Channels
- Content Marketing Optimization
- Content Promotion
- Personas and Prospects
- Consumer Insights
- Brand building
- Defining mediums and channels for effective content marketing
- Aligning the buying process of prospective customers with the content strategy
- Keen knowledge of optimizing content for SEO
- Learning strategic content planning
- Ability to define goals, mission, and vision of content marketing
All lessons in the course are video lectures. The course contains quizzes after every lesson to assess the gained knowledge.
The course duration is about 4 hours.
On clearing the exam conducted at the end of the course, users get a certificate of completion.
The cost of the course is $859.00 for 1 payment and it is $286 for 3 payments.
Ahrefs Academy: Blogging for business
The course is suitable for beginner and intermediate content creators. It is best for bloggers who want to use content marketing for e-commerce businesses. The course focuses on offering knowledge about content creation, management and promotion.
The course covers details of the following topics:
- The compound effect of content marketing
- Content strategies to grow a blog
- Keyword analysis
- Content ideas of high value
- Traffic generation strategies
- Building back-links
- Study of effective strategies of content marketing
- Techniques to boost e-commerce business
- Access to guest interviews from experts
The course includes short and easy-to-understand video tutorials. The course has 40 lessons spread across 11 modules.
The total duration of the course is about 4 hours and 50 minutes.
Users receive a certificate post-completion of the course.
The course is free of charge and doesn’t need a sign-up procedure.
Content Marketing Foundations Online Class – LinkedIn
It is a beginner-level content marketing course by LinkedIn. The course teaches the basics of content marketing. It also educates about the types of content, and how to develop an editorial calendar.
The course includes the following topics:
- Creating content strategy
- Content types and content ideas
- Producing, optimizing, distributing, integrating, measuring and integrating content.
The course offers basic to intermediate knowledge of:
- Writing, editing, and publishing content
- Helps to develop content plans for content creators
- Knowledge beneficial for small to large scale organizations
The course consists of 8 lessons explained through videos. It also has 1 exercise file and 8 quizzes.
It is a short duration course of about 53 minutes.
LinkedIn offers a sharable certificate to the users after completion of the course
Under the LinkedIn Learning section, the course is free to everyone.
It is a one-stop place for all the knowledge about content marketing. The course is suitable for individuals, teams, and large-scale organizations. The course teaches realistic and achievable content marketing strategies. It helps form a solid foundation of digital marketing for users.
The following topics are a part of the curriculum of CMI university:
- Three pillars of strategic content
- The purpose of strategic content
- Operating model of strategic content
- Framing the standards of strategic content
- Audience personas
- The core story
- The narrative structure of the content
- Story mapping
- Learning to develop quality content through realistic, achievable, and effective strategies.
- Hands-on knowledge to plan ‘outperforming’ content
The course offers 10 modules of video tutorials. The course includes personalized Q&A sessions, research notes, e-books, quizzes, etc.
The course duration/validity is for a year. CMI offers the flexibility of pace to access the course content throughout the year.
The course offers a digital certificate post-completion of the course and assigned quizzes.
The course costs about $995 per learner. But, there are discounts available for groups, non-profit organizations, and students.
SEO Driven Content Marketing | Siegelearn
It is an intermediate-level content marketing course, perfect for a digital marketer, content strategist, or business owner. It teaches users to create high-quality content and also educates them on the keen technical aspects of SEO content.
The content included in the course is of high quality. Following are the topics covered in the course:
- Content Creation- Formats, ideas, types of content, and content calendars
- Outreach- link building, influencer marketing, customer prospecting
- SEO- Basics, ranking factors, keyword research, and analysis
The course offers more than content marketing knowledge. The benefits of opting for the course are:
- Boosting the performance of content marketing, video marketing, and social media marketing
- Keen knowledge of analyzing target audience
- Access to all future plan updates
The course is available in video format and offers 25 videos and 45 lessons
The course duration is flexible as it offers lifetime access on the buy.
At the end of the course, users get an online certificate.
The course costs $749 for the enrollment of one user.
The internet is overflowing with quality resources on content marketing. But, marketing professionals and content creators need to make a smart choice!
Are you a content creator, with less budget, and wanting to develop compelling content? If yes, you must opt for the content marketing courses by Ahrefs, Semrush, LinkedIn, and Hubspot. Courses by LinkedIn and Hubspot are good for beginners. The online marketing course by Siegelearn is of advance-level.
Hope this article guides you in choosing the right fit!