Ahrefs is one of the most popular SEO tools. Rather, it has become a must-have tool for everything related to content marketing.
It is an all-in-one SEO software where you can do keyword research, check backlinks, internal links, broken links, and referring domains, analyze competitors, perform site audits, track article ranks, and lots of other functions.
However, it may be a bit expensive for marketers who are just starting out.
The good news is, there are some SEO tools available that are cheaper and provide similar functionality. These tools can be used as good Ahrefs alternatives. What’s more, you will not need to spend hundreds of dollars each month to get the same functionality.
This article covers some of the most sought-after and competitive Ahrefs alternatives. We have covered each tool’s features, accuracy, and cost per month.
At the end of this article, we have also listed some free SEO tools and extensions.
We hope it will help you choose a tool that best matches your requirements and doesn’t cost a lot.
Let’s dive in.
1. Moz Pro
Moz Pro is the closest competitor to Ahrefs.
Similar to Ahrefs, Moz Pro provides a wide range of SEO functionality –
- Keyword Research
- SEO Audit & Crawl
- Backlink Research
- Rank Tracking
- SEO Toolbar
- Domain Analysis
- And much more.
Unlike Ahrefs, which measures a website’s domain ranking DR (site’s backlink profile), Moz Pro accounts for domain authority – DA (site’s SERP rank).
Moz’s MozBar is an all-in-one SEO toolbar (free Chrome Extension) that allows us to check site metrics instantly. You can verify a site for its domain authority, page authority, or spam score directly from the same Chrome tab.
The price is comparable with Ahrefs price. But I think Ahrefs’ $99 plan provides a lot more than Moz Pro’s basic plan.
You can get free full access to Moz Pro for 30 days to try it out.
Pricing: $99/month (30 days free trial)
One more popular all-in-one SEO tool that directly compares or even outsmarts Ahrefs is Semrush.
It comes with an even more comprehensive range of digital marketing tools –
- Social Media
- Competitor Analysis
- Reporting & Management
At the same pricing as Ahrefs, you can use Semrush for –
- Run up to 500 keyword analyses per month using SEO Content Template, SEO Writing Assistant, and On-Page SEO Checker.
- Monitor up to 50 social media profiles for all your projects simultaneously.
- Post on up to 10 social profiles.
Social media is additional functionality that you can integrate with Semrush.
Pricing: $99.95per month (7 days free trial)
Surfer is focused on but not limited to data-driven on-page SEO. It can be counted among top Ahrefs alternatives.
Here’s a quick list of its features –
- SERP Analyzer
- Content Editor
- Keyword Research
- SEO Audit
- Keyword Surfer
- Content Editor Extension
Some exciting features that their $99 plan provides are content optimization with NLP and Content Editor to create hyper-relevant content that ranks for multiple related keywords.
What Surfer lacks is backlink analysis, site audits, or rank tracking which an SEO platform should provide.
Pricing: $59/month (7 days trial for $1)
Ubersuggest is the most affordable solution for website SEO.
The features it provides are –
- Rank Tracking
- Site Audit
- Keyword Research
- Competitive Analysis
- Backlink Check
- Training & Support
Their individual plan starts from $12/month. You can manage up to 3 websites. Moreover, their SEO Training & Support seems excellent.
It contains –
- Step by Step SEO Training Course
- Templates & Worksheets
- Biweekly Coaching and Q&A Call
- 24 X 7 Email Support
Pricing: $12USD/month (7days free trial)
Before we dig deep into the paid features, Mangools’ free tools are worth checking.
Mangools provides a free SEO Extension with an intuitive dashboard. We can check website metrics, competitor keyword analysis, monitor backlinks, do on-page SEO analysis, and all the essential rank tracking data.
Mangools’ Google SERP Simulator helps you preview your website’s SERP snippet.
When Google SERP position changes after a Google algorithm update, It affects organic traffic. Mangools SERP volatility checker shows how big the Google SERP positions change every day.
Now, let’s check the paid features that the tool has to offer.
KWFinder: You can either search by keyword or domain. KWFinder fetches stats on search volume for a particular keyword plus its difficulty to rank. It also lists articles ranking for that specific keyword. When you search by domain, the tool lists all the keywords the domain ranks for.
SERPChecker: It is a SERP analysis tool. It helps you find your competitors’ weak spots and come up with content that ranks better.
SERPWatcher: It is a simple rank tracking tool without any complicated settings.
LinkMiner: It is another detailed yet straightforward dashboard for backlink analysis.
SiteProfiler: Mangools provides detailed SEO metrics & insights for any domain. It displays various SEO metrics like –
- Domain Authority
- Page Authority
- Alexa Rank
- Top Content
- Competitor Details
I would say that Mangools is an affordable Ahrefs and more friendly. Affordable, simple, yet powerful.
Pricing: $49/month (10days free trial)
SEO PowerSuite is the only Desktop SEO tool I am reviewing here. It is a combination of 4 tools –
- Rank Tracker
- WebSite Auditor
- SEO SpyGlass
The features include –
keyword ideas, search engine rankings, backlink profile, on-page and content ideas, mobile SEO, social media, analytics, and reports.
What’s more? They don’t have a monthly subscription plan. Instead, they have a yearly pricing structure. Although they have a basic free plan, their professional plan comes with a lot of tools. It costs $299/year, around $25 per month, which is relatively cheaper than Ahrefs.
Another SEO tool that provides something extra for the monitoring growth of your business is Diib. Along with SEO and keyword functionality, Diib’s Answer Engine, a powerful diagnostic tool, sends you daily alerts and suggests how to grow your search traffic and revenue.
Similar functionality is available for your social media.
Other notable features include-
- Weekly Snapshot Email
- Website Monitoring
- Daily Health Score
- Management of up to 30 Websites
- 24 X 7 Support from the Growth Experts.
Diib is an excellent tool if you want to automate your website’s SEO, even with very little technical SEO knowledge.
Moreover, you can watch your competitors and see where you stand in your industry.
Pricing: $29.99/month (Free plan with limited features)
Free SEO Tools and Browser Extensions
- Keyword Surfer: Analyze search volumes and find relevant keywords directly in Google search results.
- Keywords Everywhere: monthly search volume, CPC, and competitor keywords.
- MozBar: Get link metrics, DA, PA, backlinks for sites you search.
- Google Keyword Planner: Although it is a keyword tool to research PPC keywords, you can use it for free to discover new organic keywords for your business.
- dead link checker: It offers a free plan that allows you to check broken links on your website.
What is the Best Alternative to Ahrefs?
Ahrefs works great. It has an awesome interface and is very reliable.
But it is expensive.
If you on a tight budget, and if you are looking for Ahrefs alternatives, you can choose from the tools listed above.
For us, Mangools is the winner, SEO PowerSuite is the runner up and Diib and Ubersuggest come next.
The choice is yours!